Midtown Crown

Welcome to MidtownCrown, where our commitment goes beyond beauty to embrace and elevate the rich culture and community that surrounds us.

At MidtownCrown, we believe that beauty is a reflection of identity and heritage. Our mission is to offer high-quality, Black-owned hair care products tailored to the unique needs of Black men, women, and children. From locs and braids to color and protective styles, our curated selection is designed to celebrate and enhance the natural beauty of our community.

Our Vision
MidtownCrown is more than a beauty supply store—it's a cornerstone of empowerment and representation. In a market where Black voices and needs have long been overlooked, we aim to fill that gap with products and services that truly cater to the Black experience. Our goal is to offer a space where quality hair care is not just a luxury but a standard, and where community and culture are at the heart of everything we do.

Why MidtownCrown Matters
MidtownCrown stands at the intersection of tradition and innovation. We are deeply rooted in the vibrant legacy of Midtown Los Angeles, a neighborhood known for its cultural significance and entrepreneurial spirit. Historically a hub for Black excellence, Midtown has nurtured a thriving community of artists, musicians, and business owners. We honor this legacy by supporting Black-owned brands and offering products that reflect the diversity and richness of our heritage.

Our Commitment
1. Quality and Care: We are dedicated to providing products that not only meet but exceed industry standards. Our offerings are crafted with love and expertise, ensuring that each product supports the health and well-being of your hair.

2. Community Engagement: MidtownCrown is committed to being a community hub. We organize workshops, events, and activities that bring people together, foster a sense of belonging, and support local talent and entrepreneurs.

3. Economic Empowerment: By prioritizing Black-owned brands and businesses, we aim to close the ownership gap in the beauty industry. With Black consumers accounting for a significant portion of the beauty market, our efforts help to redirect that economic power back into the community.

Join Us
As we embark on this exciting journey, we invite you to be part of the MidtownCrown family. Your support not only helps us provide exceptional products but also strengthens our mission to empower and uplift the Black community. Together, we will redefine beauty standards, celebrate our heritage, and create a brighter future for the next generation.

Welcome to MidtownCrown—where quality, culture, and community converge to celebrate the true essence of Black beauty.